UX/UI
Shopzetu Website Redesign
- Client
- Shopzetu
- Year
- 2023
- Tools
- Adobe XD, Figma, Optimal Workshop
Challenge
Shopzetu was struggling to stand out in a saturated fashion e-commerce market. Navigation, product discovery and mobile usability were holding back an otherwise strong catalogue, while checkout and inventory management needed to feel secure and current.
Approach
A user-centred redesign prioritising mobile-first browsing, AI-assisted product recommendations and a robust filtering system, balanced against the fashion conventions shoppers already trust — introducing new patterns without overwhelming them.
Outcome
A visually confident, easier-to-navigate storefront with a streamlined checkout and clearer category structure, positioned to compete directly with established fashion e-commerce players.